In today’s digital world, everything moves quickly. Digital marketers must stay ahead and continue to adapt to their changing environment. It is imperative that a digital marketer develops a strong skill set in order to succeed. In this blog, we’ll delve into some key skills every D.M. should work on in order to advance in their career.
Search Engine Optimization (S.E.O.)
Search Engine Optimization (SEO) is the process of ranking a website higher on search engine results pages (SERPs) through on-page and off-page practices. This is to increase organic traffic and make the website more relevant to search engines like Google. On-page practices include optimizing the site’s content and source code. Off-page practices focus on link building.
SEO can help a website gain more visibility and leads. It can also increase user experience, because an optimized website is faster and easier to navigate. It also tends to be less expensive than normal advertising methods, like PPC, since it focuses on organic traffic. The results of SEO are also sustainable and long-lasting, unlike PPC.
Pay Per Click Advertising (P.P.C.)
Pay-per-click (PPC) is a type of online advertising, where each time a user clicks on an ad that’s on a search engine or website, the advertiser pays for it. The ads are targeted to specific keywords and audiences. PPC allows businesses to reach customers easily and track their advertising results.
PPC gives a business immediate visibility, targeted advertising, cost control, and flexibility. It allows advertisers to set budgets and bid on keywords. Campaigns can be adjusted in real-time (unlike offline advertising) making it easier to test and change tactics.
Email Marketing
Email marketing is a direct marketing strategy using email to communicate with the business’ target audience. It is for promoting deals, products or services, and brand awareness with customers in order to build relationships. These messages are sent directly to a list of people who have signed up to receive emails from the business.
Email marketing can be automated and personalized, making it a popular choice for marketing, considering how cost effective it could be.
Social Media Marketing
Social media marketing is another digital marketing strategy that uses social media to promote your brand, product, or service. It involves creating and posting content on social media
websites such as Facebook, Instagram, or LinkedIn, in order to engage with and attract a target audience.
The goal of social media marketing is usually to drive traffic to a website. It can improve brand credibility and audience engagement. This marketing requires strategy and a deep understanding of the target audience, and consistent posts.
Web Development with WordPress
You cannot be a digital marketer without learning about the basic building block of the digital world, which is a website. Most of digital marketing involves bringing potential customers to a website. Digital marketers should understand how to make a website live, by buying a domain, hosting, and creating the website. Most marketers should use WordPress.
WordPress is the most widely used content management system with 60 million websites using it. It has a large library of plugins and themes, to help create professional-looking and functional websites. It also has a number of built-in SEO features. WordPress is also an open-source platform making it free to use.
Digital Marketers are Lifelong Learners
Having a well-rounded skill set is imperative for success in today’s world as a digital marketer. Whether it’s technical skills like web development or SEO, being able to effectively engage with your target audience is the key to being successful. Learning these skills, digital marketers can get ahead and provide the best results for their businesses. If you’re not sure where to learn these skills, you can learn with me in my self-teaching digital marketing blog, or you can check out these 5 websites to learn online for free. When you learn these skills, you’ll be well able to make a memorable impact in the digital marketing world.