Digital marketing has become nearly necessary in order for businesses to make an impact on the digital world. Whether you’re a novice or want to build on your knowledge there are many places that can help you advance in marketing. In my previous blog I talked about 5 digital marketing skills that you should know. In this one, we’ll dive into 5 websites to learn those skills, each with their own unique approach. If you’re trying to get into marketing, these websites are sure to help you grow your skills.
Google Digital Garage – Fundamentals of Digital Marketing
The Google Digital Garage – Fundamental of Digital Marketing course offers an interactive format and being under the Google brand, it gives industry recognition for those who complete it. It covers topics such as social and email marketing, pay-per-click advertising (PPC), and search engine optimization (SEO). It is a free and easily accessible course. Students can work at their own pace. It is also updated frequently to reflect the rapid changes in the digital world. Students who complete the course also join a community of professional digital marketers.
PPC University by WordStream
Pay-per-click (PPC) is a type of online advertising, where each time a user clicks on an ad that’s on a search engine or website, the advertiser pays for it. The ads are targeted to specific keywords and audiences. PPC allows businesses to reach customers easily and track their advertising results.
PPC University by WordStream offers hands-on learning expertise in PPC advertising. The lessons and practical exercise are designed to have learners apply what they have learned to simulations. It is another free and easily accessible course where students can work a flexible schedule.
Internet Marketing for Smart People by Copyblogger
Copyblogger is a website that provides resources, training, and education related to copywriting and content marketing. The goal of Copyblogger is to help marketers reach their target audience with content that resonates with them and build their brand. They focus on four key themes: building relationships, direct response copywriting, content marketing, and providing valuable content.
Internet Marketing for Smart People by Copyblogger provides some guidance in online marketing. It goes over content creation, email marketing, social media marketing, SEO, and PPC.
Accenture’s Digital Skills: Digital Marketing on FutureLearn
FutureLearn is an online learning platform that offers a variety of courses and programs. The website focuses on providing high-quality education by partnering with the top universities around the globe.
The Accenture’s Digital Skills: Digital Marketing course is a program that teaches digital marketing strategies to grow their business in two weeks. The course covers topics such as display advertising, PPC, content marketing, SEO, email marketing, and social media marketing. This course makes it apparent how important balancing these techniques to target customers.
HubSpot Academy
HubSpot Academy is an online learning platform that offers a variety of courses, certifications, programs focused on customer service, sales, and inbound marketing. The site provides free and paid courses and certifications, making it accessible to nearly everyone.
Their Digital Marketing Certification Course teaches students how to use valuable content to attract customers, through digital platforms. They focus on inbound marketing, which focuses on drawing in leads rather than advertising to a larger audience.
Anyone can advance in Digital Marketing
Anyone getting into digital marketing, but it can be a struggle to understand where to go in order to learn. The five websites mentioned in this blog offer valuable resources to help you succeed. Each website has its own unique approach to teaching digital marketing skills, making it easier for you to find the one that best fits your learning style. If you’re looking to improve your digital marketing skills and gain a competitive edge, these websites are a great place to start.